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Cristian Ortiz — Product & UI/UX Designer

I'm a product designer crafting interfaces, design systems and digital experiences people enjoy using.

With over 4 years of experience and more than 20 brands behind me, I design clear, scalable digital products people love to use. I work with remote, international teams to turn complex problems into simple experiences.

Let's talkView workAvailable for projects
Cristian Ortiz
Cali, ColombiaLocal time · --:--

Worked with teams at

  • Publicis Global Delivery
  • PayPal
  • Amica
  • Eficacia
  • Logitech
  • Rivian
  • William & Mary
  • Banco W
  • Terminal Agency

01Skills & tools

Design withpurpose.

  • Product Design
  • Figma
  • Design Systems
  • RapidPrototyping
  • UI Design
  • User Flows
  • DesignInteraction
  • Wireframes
  • AccessibilityA11Y
  • Front-end
  • Storybook
  • Since 20214+ Years

02Expertise & skills

What I bring to the table

03Experience

Where I’ve worked

  1. 2025 — 2026

    Publicis Global Delivery

    Remote

    Creative UI Designer

    Built a design system for Amica's website redesign and created brand-aligned UI assets and banners for PayPal.

  2. 2024 — 2025

    Eficacia S.A.

    Cali, Colombia

    UI/UX Designer & Web Developer

    Led the UX/UI of the Conectémonos portal — 17 platforms, one ecosystem — and built its scalable component library.

  3. 2024 — Present

    Kometa Studio

    Cali, Colombia · Remote

    Founder

    Founded a web development studio that combines UI/UX design with modern technology to build user-centered digital experiences that help brands grow.

  4. 2021 — 2025

    Terminal Agency

    Remote · Freelance

    UI/Graphic Designer & Developer

    Brand identities and interfaces for 20+ companies, shipped as front-end-ready designs with a 30% average lift in engagement.

  5. 2022 — 2023

    Augmented Island Studios

    Remote

    Graphic Designer & Audiovisual Artist

    Interactive AR experiences, 3D models and textures for clients like Logitech, Rivian and William & Mary.

Education

  • Interactive Media Design

    ICESI University · 2020 — 2025

  • Web & Front-End Development

    MinTIC · 2024

04Selected work

Featuredwork

(Scroll to explore)

05How I can help

Services.(3)

  • End-to-end product design, from research and user flows to polished, testable prototypes, backed by scalable design systems: component libraries, tokens and documentation that keep design and engineering speaking the same language.

    Categories

    • User research & personas
    • Journey mapping & flows
    • UI & interaction design
    • Prototyping & usability testing
    • Component architecture
    • Design tokens
    • Figma libraries
    • Accessibility
  • Fast, responsive and accessible websites and web apps, built pixel-perfect from the design — with smooth motion and clean, maintainable code.

    Categories

    • React & Next.js
    • Astro
    • TypeScript
    • Tailwind CSS
    • GSAP animations
    • Responsive & a11y
  • Visual identities, UI assets and campaign graphics that keep your brand consistent across every platform and touchpoint.

    Categories

    • Brand identity
    • UI assets & banners
    • Motion graphics
    • 3D & AR

06Contact

Let's buildsomething together.

Have a product, a design system or a website in mind? I’m currently open to freelance projects and full-time remote roles.